Listrak Setup & Usage Guide (Beta)

Please note that the Listrak integration is currently in Beta, and may need some help from our support team to connect properly with your account. Please drop them a note via the Helpdesk if you have any difficulties connecting.

There are 3 simple steps to successful integration of SendForensics with Listrak:

1. Add SendForensics as a contact in Listrak
2. Activate the Plugin within SendForensics
3. Start using the new workflow!

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Step 1. Add SendForensics as a contact in Listrak & create a testing list

The SendForensics system needs to become another recipient of your emails to be able to analyze your deliverability properly:

To do this, first locate your unique SendForensics analysis address within your SendForensics account (Account > Addresses):

Now copy this unique analysis address and add it as a new contact in Listrak.

We would suggest creating a new list/segment just for this contact, calling it something recognizable such as 'Deliverability Testing' so it can be easily included in all live sends, and also used for pre-send tests.

Now whenever you send an email campaign within your Listrak account, always include this list/segment/contact and the SendForensics system will receive a live copy for analysis.

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Step 2. Activate the Plugin within SendForensics

This will enable the automated analysis of your Listrak engagement data* to complete the deliverability picture:

*Anonymous, aggregated email marketing metrics containing no personally identifiable information (PII). More information »

To enable the Listrak plugin, you will need to generate a Client ID and Client Secret from your Listrak acount. 

1. Login into your Listrak account, on the main menu, Click on Integrations > Integration Management.

2. Specify the integration type Email. Select List, Message and Report. 

3. On the whitelist IP address, key in 54.169.184.*

4. Copy the Client ID and Client Secret. 

5. Login to your SendForensics accoun, visit the domains page. (Profile icon > Domain settings). 

6. Click on the desired domain and go the ESP integrations.

7. Click on Add plugin and select Listrak. 

8. Paste your Client ID and Client Secret (copied on step 4) on the field and click on Activate plugin.

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Step 3. Start using the new workflow!

Each time you create a new campaign and are ready to send live, first send a test to your unique SendForensics analysis address for pre-emptive deliverability analysis.

After receiving it, the system will process your email and display the full deliverability analysis results within your SendForensics dashboard.

Cycle through the tabs following the advice and recommendations to optimize the deliverability of your email as much as possible, re-testing as necessary. When you have reached a comfortable deliverability score (vs amount of work needed to improve it further), the campaign can be sent live.

If the setup has been completed correctly, data for the next live campaign will be analysed and displayed within the Reputation dashboard within your SendForensics account, along with any warnings within individual analyses.

You can then setup automated alerts (Domain settings > Alerts) to warn of current or impending issues that can impact your reputation:

Note: Engagement data is pulled in for analysis once per day, so there may be a delay between activating the plugin and receiving the first batch of data.