Delivery Rate, Open Rate, Click-Through-Rate et al. Rather variable in accuracy individually, but powerful assets when used in combination (and their individual limitations understood). But are they enough..?

Having been somewhat critical of ISP seed testing for most of our history, today we released our own version of this controversial practice. I believe some explanation is called-for.

Got a business idea? Thought of a name yet? Okay, let’s check the domain name, hopefully it's avail.. taken. Not to worry, let’s do a subtle varia.. taken. Perhaps the alternative spell.. aaaand it’s taken.

Small wonder we have startups calling themselves Yoose, Qeeple, Ubooly and suchlike.

Well, to add to the numerous considerations when choosing a domain name for your business, or simply a sub-domain for your outbound email marketing activities; here’s another one (sorry).

A short time ago our research partner in the UK received, as businesses do from time to time, an unsolicited commercial email (UCE). Now whilst legal in the UK, UCE does fall into a grey area in terms of classification. After all, one person’s spam is another person’s ham..

Semantics aside, this particular example caught our eye for its near-perfect deliverability. For our own research purposes, we naturally process every email that reaches our doors and this one registered a 97.38% deliverability score.

DomainKeys Identified Mail (DKIM ) is another method (like Sender Policy Framework) for associating a domain name with an e-mail. In essence the sender adds headers containing details of the e-mail and the originating domain signed using asymmetric cryptography.

Responsible email from a genuine supplier will have an unsubscribe link which must be honoured. Indeed in many regions, it is required by law for B2C email, (although not for B2B).

Some marketers have shared with us that while email optimization is something they think about, they have not paid much attention to it (it's a bit like exercise!).

Have you ever wondered what actually happens to an email when you press send?

Lest you get the wrong idea that we don't love our customers (on the contrary we love them a lot and always welcome more!) - today's article is an interesting recount of an analysis we did for one of them, a global IT giant.

You have probably noticed that bulk mail senders often include instructions to add their message to your Safe Senders List in order to bypass future checks. Is this a good idea? Well no, unfortunately.