Some marketers have shared with us that while email optimization is something they think about, they have not paid much attention to it (it's a bit like exercise!).

Have you ever wondered what actually happens to an email when you press send?

Lest you get the wrong idea that we don't love our customers (on the contrary we love them a lot and always welcome more!) - today's article is an interesting recount of an analysis we did for one of them, a global IT giant.

You have probably noticed that bulk mail senders often include instructions to add their message to your Safe Senders List in order to bypass future checks. Is this a good idea? Well no, unfortunately.

SPF (Sender Policy Framework) is an email validation system which uses bonded sender technology built into the Internet Domain Name System (DNS) to verify that an email has indeed come from an allowed server. It's one of the best known of the sender verification methods, which were developed in defense against the dark arts.