News & Articles

SendForensics Deliverability Optimisation: All About The Data

Published by: Leo Hatton

Boost unique clicks by up to 250%.  Reduce complaints by up to 400%.

Bold claims. I think we need to look at some data..

Email Innovations Summit, Las Vegas 2016: Come and see us 18-19 May!

Published by: Leo Hatton

Email Innovations Summit

We're very proud to be a sponsor of the inaugural Email Innovations Summit next week! Come talk to us and others as we explore the boundaries of email marketing technology..

Inbox Placement: The Missing Metric

Published by: Leo Hatton

Delivery Rate, Open Rate, Click-Through-Rate et al. Rather variable in accuracy individually, but powerful assets when used in combination (and their individual limitations understood). But are they enough..?

Inbox Placement Seed Testing: Frontline Insight or False Hope?

Published by: Leo Hatton

Having been somewhat critical of ISP seed testing for most of our history, today we released our own version of this controversial practice. I believe some explanation is called-for.

Do Domain Names Affect Deliverability?

Published by: Leo Hatton

Got a business idea? Thought of a name yet? Okay, let’s check the domain name, hopefully it's avail.. taken. Not to worry, let’s do a subtle varia.. taken. Perhaps the alternative spell.. aaaand it’s taken.

Small wonder we have startups calling themselves Yoose, Qeeple, Ubooly and suchlike.

Well, to add to the numerous considerations when choosing a domain name for your business, or simply a sub-domain for your outbound email marketing activities; here’s another one (sorry).

The Perfect Unsolicited Email?

Published by: Leo Hatton

A short time ago our research partner in the UK received, as businesses do from time to time, an unsolicited commercial email (UCE). Now whilst legal in the UK, UCE does fall into a grey area in terms of classification. After all, one person’s spam is another person’s ham..

Semantics aside, this particular example caught our eye for its near-perfect deliverability. For our own research purposes, we naturally process every email that reaches our doors and this one registered a 97.38% deliverability score.

DomainKeys Identified Mail: DKIM and Deliverability

Published by: Leo Hatton

DomainKeys Identified Mail (DKIM ) is another method (like Sender Policy Framework) for associating a domain name with an e-mail. In essence the sender adds headers containing details of the e-mail and the originating domain signed using asymmetric cryptography.

When to unsubscribe and when to mark as spam

Published by: Les Hatton

Responsible email from a genuine supplier will have an unsubscribe link which must be honoured. Indeed in many regions, it is required by law for B2C email, (although not for B2B).

The case for Email and Email Optimisation

Published by: Gen Yeep

Some marketers have shared with us that while email optimization is something they think about, they have not paid much attention to it (it's a bit like exercise!).

It is better to arrive than to travel hopefully..

Published by: Les Hatton

Have you ever wondered what actually happens to an email when you press send?

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