News & Articles

Do Domain Names Affect Deliverability?

Published by: Leo Hatton

Got a business idea? Thought of a name yet? Okay, let’s check the domain name, hopefully it's avail.. taken. Not to worry, let’s do a subtle varia.. taken. Perhaps the alternative spell.. aaaand it’s taken.

Small wonder we have startups calling themselves Yoose, Qeeple, Ubooly and suchlike.

Well, to add to the numerous considerations when choosing a domain name for your business, or simply a sub-domain for your outbound email marketing activities; here’s another one (sorry).

The Perfect Unsolicited Email?

Published by: Leo Hatton

A short time ago our research partner in the UK received, as businesses do from time to time, an unsolicited commercial email (UCE). Now whilst legal in the UK, UCE does fall into a grey area in terms of classification. After all, one person’s spam is another person’s ham..

Semantics aside, this particular example caught our eye for its near-perfect deliverability. For our own research purposes, we naturally process every email that reaches our doors and this one registered a 97.38% deliverability score.

DomainKeys Identified Mail: DKIM and Deliverability

Published by: Leo Hatton

DomainKeys Identified Mail (DKIM ) is another method (like Sender Policy Framework) for associating a domain name with an e-mail. In essence the sender adds headers containing details of the e-mail and the originating domain signed using asymmetric cryptography.

When to unsubscribe and when to mark as spam

Published by: Les Hatton

Responsible email from a genuine supplier will have an unsubscribe link which must be honoured. Indeed in many regions, it is required by law for B2C email, (although not for B2B).

The case for Email and Email Optimisation

Published by: Gen Yeep

Some marketers have shared with us that while email optimization is something they think about, they have not paid much attention to it (it's a bit like exercise!).

It is better to arrive than to travel hopefully..

Published by: Les Hatton

Have you ever wondered what actually happens to an email when you press send?

When you shouldnt value your customers

Published by: Gen Yeep

Lest you get the wrong idea that we don't love our customers (on the contrary we love them a lot and always welcome more!) - today's article is an interesting recount of an analysis we did for one of them, a global IT giant.

Do Safe Sender Lists Help?

Published by: Les Hatton

You have probably noticed that bulk mail senders often include instructions to add their message to your Safe Senders List in order to bypass future checks. Is this a good idea? Well no, unfortunately.

Sender Policy Framework: SPF records and deliverability

Published by: Leo Hatton

SPF (Sender Policy Framework) is an email validation system which uses bonded sender technology built into the Internet Domain Name System (DNS) to verify that an email has indeed come from an allowed server. It's one of the best known of the sender verification methods, which were developed in defense against the dark arts.

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