Don't Panic! Last minute compliance for Google updates

Leo Hatton

There's only a couple days left until Yahoo and Google are due to begin rolling out their new bulk sender updates. Emails that don't comply with the new updates may start seeing higher rejection and spam placement rates.

A lot is changing, but if you're late to the game or strapped for time, these are arguably the two most important changes to implement:

  • Basic DMARC compliance (if you send >5,000 emails per day)
  • Keeping your spam complaint rate under 0.3% (regardless of sending volume)

Read on for two very quick help snippets. You might be closer to compliance than you think!

Making sure emails are DMARC authenticated

If you're not sure where to start, here's a flowchart to help.

*relax by monitoring your Google Postmaster Tools spam rate..

Google and Yahoo will now start requiring DMARC authentication for higher-volume senders. However, for this update a p=none policy is enough for basic compliance without disruption — though we recommend eventually moving to a quarantine policy.

If that means nothing to you, this article should make you a casual expert in no time:

Beginner’s Guide to DMARC (2023)
DMARC secures your email from spoofing. Learn how DMARC works with example policies and reports from Stripe and Amazon.

If you're already passing SPF and DKIM, then DMARC compliance is probably not far away. And if you're already using SendForensics, you can simply log in and upload our starter DMARC record to your DNS provider.

Your next email analyses will likely show compliance and you'll start seeing real-world compliance data within 48 hours to prove it. Alternatively, read the following guide for self-implementation:

How to Implement DMARC (Step-by-step Guide)
Not sure how to set up DMARC? Follow this step-by-step guide to upload a basic DMARC policy and start receiving aggregate reports.

Sign up for Google Postmaster Tools

Your spam complaint rate must remain below 0.3% if you send more than 5,000 emails per day to Gmail inboxes. This threshold is based on the number of people who receive your emails and manually report them as spam — not when your email actually lands in spam (if it isn't being seen, it can't be complained about!).

Google Postmaster Tools is completely free and monitors your sending reputation with Gmail, which includes providing the all-important complaint rate metric. Keep a constant watch for signs of approaching the 0.3% threshold so action can be taken pre-emptively.

If you're a SendForensics user, you can integrate natively with Google Postmaster Tools to track complaint rates in your Reputation dashboard along with other email metrics. This way, you can also set alerts to get notified the moment your complaint rate approaches the threshold.

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