Singapore – February 21, 2017 – SendForensics, a global provider of email deliverability and quality-assurance solutions, has today released its new Purity Index. The new metric complements their existing Deliverability Score, providing a complete quality-assurance analysis for email.

The sophistication of email scams and phishing attacks reached new levels in 2016. With that trend set to continue in 2017, what can you do as a sender to improve the odds for your customers?

Bold claims. I think we need to look at some data..

We're very proud to be a sponsor of the inaugural Email Innovations Summit next week! Come talk to us and others as we explore the boundaries of email marketing technology..

Delivery Rate, Open Rate, Click-Through-Rate et al. Rather variable in accuracy individually, but powerful assets when used in combination (and their individual limitations understood). But are they enough..?

Having been somewhat critical of ISP seed testing for most of our history, today we released our own version of this controversial practice. I believe some explanation is called-for.

Got a business idea? Thought of a name yet? Okay, let’s check the domain name, hopefully it's avail.. taken. Not to worry, let’s do a subtle varia.. taken. Perhaps the alternative spell.. aaaand it’s taken.

Small wonder we have startups calling themselves Yoose, Qeeple, Ubooly and suchlike.

Well, to add to the numerous considerations when choosing a domain name for your business, or simply a sub-domain for your outbound email marketing activities; here’s another one (sorry).

A short time ago our research partner in the UK received, as businesses do from time to time, an unsolicited commercial email (UCE). Now whilst legal in the UK, UCE does fall into a grey area in terms of classification. After all, one person’s spam is another person’s ham..

Semantics aside, this particular example caught our eye for its near-perfect deliverability. For our own research purposes, we naturally process every email that reaches our doors and this one registered a 97.38% deliverability score.

DomainKeys Identified Mail (DKIM ) is another method (like Sender Policy Framework) for associating a domain name with an e-mail. In essence the sender adds headers containing details of the e-mail and the originating domain signed using asymmetric cryptography.

Responsible email from a genuine supplier will have an unsubscribe link which must be honoured. Indeed in many regions, it is required by law for B2C email, (although not for B2B).