How to use Google Postmaster Tools for deliverability monitoring

An essential tool in email deliverability is Google Postmaster Tools. It contains data straight from Google, making it the most accurate source for metrics like complaint rates. Here's how to use it.

Don't Panic! Last minute compliance for Google updates

There's only a couple days left until Yahoo and Google roll out their new bulk sender updates. Emails that don't comply with the new updates may start seeing higher rejection and spam placement rates.

Understanding Google and Yahoo's new bulk sender requirements

In February 2024, Google and Yahoo are introducing new requirements for bulk senders. See how these changes will affect your email marketing and deliverability.

IEEE Software 200th Issue: Delivering Genuine Emails in an Ocean of Spam

We're very honoured to be featured in IEEE Software Impact Series as their "first column from the tiger economy of Singapore".

What Do Elephants And Spam-Filters Have In Common?

A few weeks ago a new customer was testing emails and their postal address kept getting flagged as a spammy phrase.

Do domain names affect deliverability?

Did you know the domain you choose can affect the deliverability of your emails?

Do Safe Sender Lists Help?

You have probably noticed that bulk mail senders often include instructions to add their message to your Safe Senders List in order to bypass future checks. Is this a good idea?

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