Not to be confused with Delivery Rate, the SendForensics Deliverability Score is a unique, predictive modelling of an email's ability to reach any given inbox. To put it simply, it is a measure of an email's 'quality' in terms of how it will be perceived by global filtering-systems/ISPs and even human recipients themselves. Truly the Missing Metric.
Making Sense Of The Data So You Don’t Have To
From email content, to the sending infrastructure, reputation, engagement-history, external feeds (such as Microsoft SNDS*) and more, SendForensics EDS automatically sifts through the datasets to present the biggest cause(s) for concern at every analysis.
Refine Your Brand Lexicon
Our upgraded vocabulary feature now includes a custom built advanced reference engine. Words of concern are identified and displayed together with recommended alternatives for improved deliverability. Our recommendation widget is built with an intelligent gauging system to ensure that suggested terms, when substituted, will result in a higher overall deliverability score for your campaign.
Test your sending infrastructure is clean, compliant, authenticated, and up to date with all the latest deliverability-enhancing developments.
|Forward/Reverse DNS & Received-chain Validation|
|SPF, DKIM, & DMARC Authentication|
Monitor domain/IP-reputation, delivery-errors/bounce-rates, complaint rates, spam-trap hits and other essential metrics for maintaining a high-deliverability sending program, processed and analysed from the largest ISPs:
|Google Postmaster Tools Data|
|Microsoft SNDS Data*|
|Yahoo, Fastmail, Comcast, QQ, & many more (FBL Data*)|
Send to real inboxes at 30+ global providers to help identify issues with specific ISPs. Combining our advanced statistical models with actual live placement testing in this way can uncover exclusive insights into all areas of deliverability. Find out not just when, but why your campaigns falter at common providers' doors. All BEFORE you send live.
Not Just IPs
Not to be confused with simple sending IP blacklist monitoring, SendForensics systems analyse and report on all RBL/RWL activity anywhere in the sending-infrastructure, IPs, Domains, email content (including links); anything that can impact deliverability. If you're including links to partners that have themselves become blacklisted, impacting your own sends - you'll know. BEFORE you risk your reputation.
The DMARC authentication protocol is an essential part of any email performance strategy, given its measurable deliverability benefits (not to mention the security functions it was designed for). Compliance verifications, report-processing and analytics are pulled together in the dashboard for step-by-step implementation and enforcement, with enough drill-down forensic detail available for the power-user. More Information »
Whether you need to monitor high-volume transactionals or marketing-automation workflows, SendForensics Deliverability Alerts will inform you the moment something changes for the worse. It doesn't take much to ruin a high-sending reputation - take out some insurance and set some alerts.
Troubleshoot & Optimise With Live Results
Pull in engagement data from a supported ESP (Email Service Provider)* for the complete deliverability picture that comes only from combining SendForensics’ unique predictive algorithms with personalised real-world results.
*see list below
Your ESP not listed? Let us know which plugins you'd like to see next!