Email Deliverability Suite For Email Marketers & Agencies

The Missing Metric

Deliverability / Placement Data

Not to be confused with Delivery Rate*, the SendForensics Deliverability Rate is a uniquely-modelled predictive representation of an email's ability to reach an inbox. To put it simply, it is a measure of an email's 'quality' in terms of how it will be perceived by global filtering-systems/ISPs and even human recipients themselves. Truly the Missing Metric

*Delivery Rate = Total Delivered as a percentage of total Sent. Deliverability Rate = Number of emails delivered to inboxes (i.e. not lost to spam-filters/folders) as a percentage of total Delivered. See Email Marketing Campaign Metrics for more.

Detailed Content Analysis & Optimisation

Recommendation Widget

Refine Your Brand Lexicon

Our upgraded vocabulary feature now includes a custom built advanced reference engine. Words of concern are identified and displayed together with recommended alternatives for improved deliverability. Our recommendation widget is built with an intelligent gauging system to ensure that suggested terms, when substituted, will gain you a higher overall deliverability score for your campaign.

Realtime deliverability scoring against current spam environment
Compare the deliverability effects of multiple alternatives
Avoid vocabulary with a heavy spam-weighting
Select compatible preferred words from a comprehensive system thesaurus

Comprehensive Infrastructure Auditing

Blacklist and Whitelist
Reverse DNS
Received Route

Test your sending infrastructure is clean, compliant, authenticated, and up to date with all the latest deliverability-enhancing developments.

MTA/IP Reputation
Forward/Reverse DNS Received-chain Validation
SPF, DKIM, & DMARC Authentication
Received-route Analysis

DMARC Compliance, Report-Processing & Analytics

DMARC Processing & Compliance

The DMARC authentication protocol has come of age, providing unique insights into previously inexplicable deliverability issues, as well as its primary security benefits. SendForensics Email Deliverability Suite guides the setup of DMARC compliance, before diving into the DMARC reporting data to reveal organisation-wide performance and external domain abuse.

Boost Deliverability with DMARC compliance
Find out when your domain is being spoofed by spammers
Protect your brand reputation

Next-Gen Inbox Placement Testing

ISP Inbox Placement Testing

Seeds With Ease!

No more keeping track of complex seed-lists. Our advanced statistical models combined with actual live placement testing of your campaign, brings all-inclusive insight into specific ISP inbox placement issues. Find out not just when, but why your campaigns falter at common providers' doors, and tailor for success with specific lists. All BEFORE you send live.

Leading providers covered: Gmail, Yahoo, Hotmail(, AOL and Apple(iCloud)
No lengthy seed-lists (Why not?)
No need to send seperate emails
PLEASE NOTE: To prevent the chance of an ISP blocking your live campaigns, we will not send an email for inbox placement testing unless SPF has been set correctly and it achieves a deliverability score of at least 65%

Integrated Email Client Preview Testing

Client Preview Testing

Protect Your Engagement & Future Deliverability

If you're sending email that doesn't render properly, engagement and future deliverability can suffer. All it takes is a quick glance across our Client Preview Testing screenshots to pre-empt any potential issues.

40+ email clients tested
Mobile, desktop, and web-based

Advanced Blacklist & Whitelist Reputation Monitoring

Blacklist & Whitelist Monitoring

Not just IPs

Not to be confused with simple sending IP blacklist monitoring, SendForensics systems analyse and report on all RBL/RWL activity anywhere in the sending-infrastructure, IPs, Domains, email content (including links); anything that can impact deliverability. If you're including links to partners that have themselves become blacklisted, impacting your own sends - you'll know. BEFORE you risk your reputation.

Reputation-Saving Deliverability Alerts

Deliverability Alerts

Whether you need to monitor high-volume transactionals or marketing-automation workflows, SendForensics Deliverability Alerts will inform you the moment something changes for the worse. It doesn't take much to ruin a high-sending reputation - take out some insurance and set some alerts.

Deliverability Thresholds
Blacklisting Notifications
Authentication Dropouts

ISP Reputation Monitoring

ISP Reputation Monitoring

ISP Feedback Loop Data

SendForensics systems warn you how your email will be received BEFORE you send it. Tap into ISP Feedback Loop data to see the after-effects of sending by number and distribution of spam complaints

Pull-in FBL Data from multiple ISPs
Microsoft SNDS data-feed access
PLEASE NOTE: Only available if sending with a dedicated IP.

ESP Plugins

ESP Plugins

Troubleshoot & Optimise With Live Results

View and download your deliverability data for inclusion in reports and spreadsheets.. or go one better and pull in your actual campaign results directly from a supported Email Service Provider (see list below). Empower yourself with the Missing Metric for a complete campaign performance analysis.

Pull in live campaign data alongside your deliverability metrics
Troubleshoot, optimise and compare campaign performance with ease
Export the complete graphs and data-sets for inclusion in reports and presentations

Add Engagement Data Directly With Supported ESP Plugins

Your ESP not listed? Let us know which plugins you'd like to see next!

Please note: SendForensics is an independent deliverability company and the provision of these plugins in no way implies an endorsement of any particular ESP over another, nor does it imply endorsement of SendForensics by the ESP. These plugins are provided for the convenience of our users under the terms and conditions of the respective ESP integration/api agreements.

"SendForensics has become an invaluable part of our email marketing efforts providing useful insights pre and post campaign, and the perfect compliment to our 3rd party email marketing solutions."

Nick Barron Web Manager