EMAIL DELIVERABILITY SOLUTIONS
EMAIL DELIVERABILITY SOLUTIONS

News & Articles

Join us in Singapore at the RSA Conference Asia Pacific & Japan 2017 | July 26-28

Published by: Anita Xie

We're proud to be exhibiting at the RSA Conference Asia Pacific and Japan 2017! Come talk to us and others as we explore the latest in cyber-security and anti-phishing technologies.

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DMARC: Now Is The Time

Published by: Leo Hatton

The DMARC email protocol has been available for several years now. Yet while a powerful tool in email authentication, it’s voluntary take-up, mis-understood benefits, and the myth of complexity that surrounds it has held it back. 2017, however, is shaping up to be its year.

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What Do Elephants And Spam-Filters Have In Common?

Published by: Leo Hatton

The old adage "an elephant never forgets" contains more of an element of truth to it than you might expect. Never is a strong word, but scientists have nevertheless discovered an incredible capacity for memory in these marvellous pachyderms. So what's with the ridiculous title?

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The SendForensics Purity Index

Published by: Leo Hatton

This company was built around the idea that spam, scams and phishing attacks could be greatly reduced if all legitimate senders sent the high-quality email they are quite-easily capable of (see Protect Your Customers). But what is 'quality' in email terms? There isn't a simple answer..

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Press Release: SendForensics Launches Purity Index for Email Quality-Assurance Solutions

Published by: Gen Yeep

Singapore – February 21, 2017 – SendForensics, a global provider of email deliverability and quality-assurance solutions, has today released its new Purity Index. The new metric complements their existing Deliverability Score, providing a complete quality-assurance analysis for email.

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Protect Your Customers: Send Better Email #helpthefilters

Published by: Leo Hatton

The sophistication of email scams and phishing attacks reached new levels in 2016. With that trend set to continue in 2017, what can you do as a sender to improve the odds for your customers?

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SendForensics Deliverability Optimisation: All About The Data

Published by: Leo Hatton

Boost unique clicks by up to 250%.  Reduce complaints by up to 400%.


Bold claims. I think we need to look at some data..

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Email Innovations Summit, Las Vegas 2016: Come and see us 18-19 May!

Published by: Leo Hatton

We're very proud to be a sponsor of the inaugural Email Innovations Summit next week! Come talk to us and others as we explore the boundaries of email marketing technology..

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Inbox Placement: The Missing Metric

Published by: Leo Hatton

Delivery Rate, Open Rate, Click-Through-Rate et al. Rather variable in accuracy individually, but powerful assets when used in combination (and their individual limitations understood). But are they enough..?

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Inbox Placement Seed Testing: Frontline Insight or False Hope?

Published by: Leo Hatton

Having been somewhat critical of ISP seed testing for most of our history, today we released our own version of this controversial practice. I believe some explanation is called-for.

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