About Us

Massive R&D, a little TLC

SendForensics is dedicated to the study of email deliverability as a science. Boosting deliverability increases the chance an email has of reaching its intended inbox, without being lost to spam. All well and good for marketers and their customers everywhere.

However, the company's ultimate motivation is the elimination of spam and phishing-attacks worldwide by improving the quality of all legitimate mail sent. If every legitimate company sent the quality email they are capable of, not only would a greater engagement & response be seen, but anti-spam technology would find it easier to distinguish the good from the bad, and the bad would eventually be squeezed out. All well and good for everyone everywhere.

The company's unique background has led to the development of a new type of email deliverability system; the first to offer truly quantifiable analysis and pre-emptive optimisation in this previously out-of-reach area.

The Management

Leo Hatton

Leo Hatton Co-founder & CEO

From early internet experiences running a domain and hosting business in the UK, to ecommerce-platform engineering, Leo went on to setup and manage global web-publishing systems for Sun Microsystems, and later, Oracle. Having travelled Europe and Asia connecting multi-lingual, multi-regional, yet propriety CMS systems, he discovered an opportunity to realise the true potential of the ultimate open, instant, global communication system: Email.

Alan John

Alan John Co-founder & CTO

pro-gram-mer(n): an organism capable of converting caffeine into code. From this standard definition, Alan must be at the apex of this particular evolutionary tree. From suitably techie beginnings merging bleeding-edge mobile technologies with traditional print media applications, to advanced machine-learning systems, he’s now left his beloved South Africa behind to head up SendForensics’ Singapore-based development team.

Genevieve Yeep

Genevieve Yeep CMO

’Lead-Gen’, as she is affectionately known at SendForensics, has extensive experience in high-level online marketing roles for some of the largest technology companies in the world. Sun Microsystems, Netscape, Apple, IBM and, most recently, SAP have all benefitted from her talents. Her exceptional knowledge of the Asia-Pacific region has helped bring SendForensics to some of the fastest-growing markets on the planet.

Russell Fletcher

Russell Fletcher VP, Global Sales

Russell has had a love/hate relationship with the email industry since 1996. Loving the immediacy, response-measurement and superior ROI the channel offers, and hating the constant abuse-attempts by rogue senders. His journey has included sales management roles with a variety of notable firms, including: L-Soft, CheetahMail, WhatCounts and, for the past 10 years, Port25 (maker of PowerMTA; acquired by Message Systems) as head of worldwide sales operations. When not helping clients improve outbound mail quality with the SendForensics platform, he’ll be found pursuing that elusive birdie, or cheering his kids on at their various sporting events.

Prof. Leslie Hatton

Prof. Les Hatton Chief Scientific Advisor

With over 20 letters after his name*, Professor Hatton holds a number of degrees ranging from mathematics to plasma astrophysics to IT law. In the course of his career, he has pioneered award-winning research into computational geophysics and achieved major-breakthroughs in forensic fault-analysis for mission-critical systems. When not shaping SendForensics algorithms, he co-edits the popular Impact series in IEEE Software.
*BA MSc Ph.D MA (Cantab) ALCM C.Eng LL.M. (warning: scientist's website..)

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