SendForensics is dedicated to the study of email quality. Improving the quality of sends increases the chance an email has of reaching its intended inbox, without being lost to spam. All well and good for marketers and their customers everywhere.
However, the company's ultimate motivation is the elimination of spam and phishing-attacks worldwide by improving the quality of all legitimate mail sent. If every legitimate company sent the quality email they are capable of, not only would a greater engagement & response be seen, but anti-spam technology would find it easier to distinguish the good from the bad, and the bad would eventually be squeezed out. All well and good for everyone everywhere.
The company's unique background has led to the development of new types of email deliverability, compliance and security systems; the first to offer truly quantifiable analysis, pre-emptive optimisation, and true protection in this complex research area.
From early internet experiences running a domain and hosting business in the UK, to ecommerce-platform engineering, Leo went on to setup and manage global web-publishing systems for Sun Microsystems, and later, Oracle. Having travelled Europe and Asia connecting multi-lingual, multi-regional, yet propriety CMS systems, he discovered an opportunity to realise the true potential of the ultimate open, instant, global communication system: Email.
pro-gram-mer(n): an organism capable of converting caffeine into code. From this standard definition, Alan must be at the apex of this particular evolutionary tree. From suitably techie beginnings merging bleeding-edge mobile technologies with traditional print media applications, to advanced machine-learning systems, he’s now left his beloved South Africa behind to head up SendForensics’ Singapore-based development team.
’Lead-Gen’, as she is affectionately known at SendForensics, has extensive experience in high-level online marketing roles for some of the largest technology companies in the world. Sun Microsystems, Netscape, Apple, IBM and, most recently, SAP have all benefitted from her talents. Her exceptional knowledge of the Asia-Pacific region has helped bring SendForensics to some of the fastest-growing markets on the planet.
With over 20 letters after his name*, Professor Hatton holds a number of degrees ranging from mathematics to plasma astrophysics to IT law. In the course of his career, he has pioneered award-winning research into computational geophysics and achieved major-breakthroughs in forensic fault-analysis for mission-critical systems. When not shaping SendForensics algorithms, he co-edits the popular Impact series in IEEE Software.
*BA MSc Ph.D MA (Cantab) ALCM C.Eng LL.M.